Crew Sales ProspectingComing soon
Meet the construction crews coming to town before they book down the road.
Every new construction permit near your hotel names a crew that will need rooms for weeks. We find them every day, reach the person who books the rooms and put the meeting on your calendar.
New permit
2.1 mi4-story medical office building
Coastline Builders, Atlanta (sample) · 14-month build
Marcus Bell
Superintendent, Coastline Builders · emailed 8:30 a.m.
Meeting booked
Thursday, 10:00 a.m. · Call with your sales leader
Illustrative
The problem
Keeping up with permits is a second job.
Here’s what finding crew business looks like by hand, every month:
- 1Dig through ConstructConnect or the county portals
- 2Sort hundreds of permits to find a handful
- 3Check last month’s permits again
- 4Turn a company name into a person
- 5Write, follow up, chase the meeting
Then next month, every county posts a new batch and you start over.
Permits issued · one county, one week
Illustrative
| Work | Contractor | Worth a call |
|---|---|---|
| Residential pool | Local | |
| Roof replacement, single-family | Local | |
| Tenant fit-out, 2,400 sq ft | Local | |
| New single-family home | Local | |
| Medical office building, 4 stories | Atlanta, GA | |
| Fence, commercial lot | Local | |
| Warehouse addition (revised) | Charlotte, NC | |
| Electrical upgrade, retail | Local |
2 of 8 worth a call. Now do every county, every week, and recheck last month’s.
The cost
So it doesn’t get done, and the crew books the hotel that called first.
Owners
Rooms sit empty while a crew two miles away books weeks at another hotel. And no report shows what group business you missed.
Directors of sales
Hours a month go to ConstructConnect, permit portals and spreadsheets instead of the calls that close. By the time the list is clean, the crew has booked.
General managers
Nobody on the team owns it, so it slips every month there’s a staffing gap, a brand audit or a busy weekend.
The difference
A permit tool gives you a list. We give you meetings.
A permit data tool, like ConstructConnect
A list of projects in your county.
Still on your plate:
- Sort out the jobs that bring a crew from out of town
- Find the person who books the rooms
- Write an email about their project
- Follow up until they answer
- Get a time on the calendar
Crew Sales Prospecting
Meetings on your calendar with crews who need rooms.
Still on your plate:
- Take the meeting
- Send the contract
How it works
We do the digging, every day.
Follow one lead from permit to meeting.
1. Signal engine· 6:00 a.m.
We read the permits so you don’t have to.
Every day we pull new and updated building permits from the counties around your hotel and keep only the large commercial jobs run by contractors from out of town: the crews who need somewhere to stay.
New permit
2.1 miles from your hotel4-story medical office building
- Type
- Commercial building permit
- Value
- $14.2M
- Duration
- 14-month build
- General contractor
- Coastline Builders, Atlanta (sample)
2. Contact enrichment· 6:05 a.m.
We find the person who books the rooms.
Not a generic inbox. Enrichment tools like Apollo and Clay find the decision maker behind the job, usually the superintendent, project manager or office coordinator, and we verify the email before anything is sent.
Marcus Bell
Superintendent, Coastline Builders
Matched from the permit’s general contractor
3. AI personalization· Day 1, then follow-ups
They hear from you 7 to 10 times, not once.
The first email rarely gets an answer, so every lead gets a sequence of 7 to 10 short emails. Each one names their project and leads with your crew package, written for contractors rather than marketing.
To: Marcus Bell, Coastline Builders
Subject: Rooms for your Oakleaf crew
Marcus,
Saw Coastline pulled the permit for the medical office on Oakleaf. When your crew comes down from Atlanta, we’re 2 miles from the site.
Weekly rates, room for trucks and trailers, laundry on site, breakfast at 5 a.m. and pizza night on Thursdays. We invoice the company direct.
Want me to hold rooms for your start date?
Email 1 of 7–10. Follow-ups go out until they answer.
4. Replies and appointment setting· Reply to email 4
The meeting lands on your calendar.
We sort every reply. Interested crews go straight onto your sales leader’s calendar, and when someone says “talk to our office manager,” we find that person too.
Marcus Bell replied
“We start in three weeks with about 12 guys. Call me Thursday.”
Meeting booked
Thursday, 10:00 a.m. · Call with your sales leader
Your dashboard
See meetings and group revenue, not busywork.
Leads found, replies, meetings booked and the group revenue they turned into, every month.
Leads found
41
out-of-town crews
Replies
37
sorted for you
Meetings booked
6
on your calendar
Group revenue booked
$46,800
12 crew × 30 nights
Sample month. One crew of 12 for 30 nights at $130 a night.
What we do
Everything up to the meeting.
- Pull new and updated permits around your hotel, every day
- Filter to large commercial jobs with out-of-town crews
- Find and verify the superintendent or project manager
- Write, send and follow up on every email
- Sort replies and book meetings on your calendar
- Report meetings and group revenue booked
What you do
- Set your crew package once
- Take the meetings
- Send the contract
Your crew package, for example
- Weekly and monthly crew rates
- Truck and trailer parking
- On-site laundry
- Breakfast from 5 a.m.
- Thursday pizza night
- Invoicing to the company
FAQ
Questions sales leaders ask.
- Who is this for?
- Franchised and corporate-managed hotels within reach of active construction, with a sales leader or a GM who sells.
- Will you pitch the same crew to the hotel down the street?
- No. Each lead goes to the nearest HotelHero hotel only, so we never pitch one of our hotels against another for the same crew.
- Is it extra?
- No. Crew Sales Prospecting is part of the same monthly plan as your AI-visible website and content marketing.
- Will it email people who don’t want to hear from us?
- Every email is about a real, current project near your hotel, sent to the person responsible for it. Anyone who opts out is never contacted again.
Next step
Make your property the one they stop for.
Free 30-minute demo. See your new website before we hang up.