Content Marketing
At least 32 posts, reels and local guides a month, made and posted for you.
Real people showing your real rooms, planned around what brings guests to your town. Our team does the work; you tap approve.
Posted every week
Instagram, Facebook and Google
Your team has a hotel to run.
Built by hoteliers with 35+ combined years in hospitality. We know what an afternoon at the front desk looks like.
Doing it yourself
- Film a reel between the 3pm check-in rush and the broken ice machine
- Find out about the big concert the week it happens
- Post whenever someone remembers
- Guess what is working
- Keep paying OTA commission on guests who found you on social
With HotelHero
- Real creators make the content for you
- Event content planned weeks ahead
- New posts every week, on schedule
- See what is working in your portal
- Viewers sent to book direct with you
How it works
End-to-end, fully done-for-you marketing.
From the first idea to the published post, our team does the work. Here is what happens behind every piece of content.
Research
We learn what brings people to your town.
- We map your local calendar of concerts, tournaments, festivals and graduations
- Our team tracks what is trending in travel content right now
- We check our catalog of what has performed for properties like yours
Script
Every post starts with a plan.
- A hook that earns the first 2 seconds
- A shot plan built around your rooms and amenities
- Captions written for search as well as the feed
Example script
- Hook
- “In town for Saturday’s show? Here’s where to stay.”
- Shot 1
- Walk in through the lobby
- Shot 2
- King room reveal
- Shot 3
- Pool at golden hour
- Caption
- Book direct through the link in bio.
Create
Real people show your real property.
- Creators from our network bring a human face to your property
- Built from your management-approved photos and footage
- Real information, never made-up details
Edit
Skilled editors make it stop the scroll.
- Cut to the pace of the feed
- On-screen captions for people watching with the sound off
- AI helps us work faster
Post
Published, then pointed at your booking page.
- New content on a steady weekly schedule
- A link-in-bio page with your offers
- Every view sent to book direct with you
32 Pieces of content. Every month.
That’s the minimum we deliver for every property, every month.
| Content | Pieces per month |
|---|---|
| Trending format reelsProven attention-grabbing formats, made for your property | 4 |
| Creator videosReal people showing your rooms, pool and neighborhood | 4 |
| Event reels and carouselsTimed to the concerts, games and festivals coming to town | 4 |
| Attraction reels and carouselsWhy your location is worth the trip | 4 |
| Property mascotA friendly animated character for your brand | 4 |
| Local blog postsLong-form guides written to rank in search and AI answers | 12 |
| At least, every monthPlanned, made and posted for you | 32 |
Hands-off by default. Hands-on if you want.
We handle everything.
Research, scripts, creators, editing and posting. You approve from your phone in a few minutes a week.
- Your team never has to film
- Real people, real property, real information
- New content every week
Your team joins in.
Staff who enjoy the camera get simple shot lists that take minutes to film. We edit and post what they shoot.
- Behind-the-scenes moments only your staff can capture
- Shot lists built for a 5-minute shoot
What’s included
Everything a marketing team would do.
Get chosen on social
- Local market and event research
- Scripts, hooks and captions
- Content from our creator network
- Editing and weekly posting
- Replies to guest comments and messages
- Staff shot listsDone-With-You
Stay in the loop
- One portal to approve content
- Search, Google and social reporting
- Access for your team
All of it comes in one monthly plan, together with AI-Visible Websites and Crew Sales Prospecting (coming soon). We’ll walk you through pricing on the call.
Make your property the one they stop for.
Free 30-minute demo. See your new website before we hang up.